Fractional CMO

Services for Water & Municipal-Focused Companies
Fractional CMO

Deliverables:

  • Translate the CEO and company leadership's vision into measurable marketing campaigns and quarterly objectives
  • Define the marketing roles, skills, and tech stack required to hit your growth goals
  • Lead hiring, vetting, and management of marketing talent — internal hires and outside agencies alike
  • Report weekly to leadership on the KPIs that matter such as: pipeline, attribution, and cost per channel
  • Apply proven framework to align spend with revenue and remove guesswork from quarterly planning

Ideal for you if:

  • You lead a water, environmental, utility, or municipal-focused company with $1M+ in annual revenue or recently raised growth capital
  • You need senior marketing leadership and hands-on execution, but not a full-time hire
  • You've outgrown ad-hoc marketing activity and need a measurable system that connects spend to revenue
12-Week Success Path planning with pass/fail pillar goals — no ambiguity about progress
Direct accountability to the CEO and company leadership on weekly KPIs
Deep industry knowledge of the water, utility, and environmental services sectors
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Marketing Advisor

The engagement includes:

  • Sprint planning and strategy sessions twice monthly with your team
  • Unlimited email and Slack correspondence between sessions for real-time decisions
  • Quarterly 12-Week Success Path resets with your marketing lead
  • Access to a library of campaign standard operating procedures (SOPs) drawn from water industry and B2B SaaS engagements
  • Long-term strategic direction with minimal financial risk — 6-month minimum commitment, month-to-month after

Ideal for you if:

  • You run a water, environmental, or B2B SaaS company with an internal marketing team or marketing lead in place
  • You've worked with a Fractional CMO before or built strong foundations internally, and need leadership-level direction, not day-to-day execution
  • You want a marketing strategist who keeps the team focused as campaigns ship and priorities shift between quarters
Twice-monthly working sessions plus unlimited correspondence between them
Built for teams that already have someone running execution
Proven frameworks applied to your roadmap, not a template
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Marketing Systems Diagnostic & Strategy Sprint

In this 30-day diagnostic sprint, you'll get:

  • A marketing map: visual representation of how leads currently flow (and should flow) through your business, showing tracking gaps and the infrastructure changes that will have the highest impact
  • A comprehensive SEO report covering technical health, on-page issues, and search visibility against comparable competitors
  • A ‘Keyword Universe’ document establishing your current organic search position, the growth opportunities not yet being pursued, and competitive gaps you can own
  • A 90-Day Plan framework — three pass/fail pillar goals, broken into two-week sprints, with clear ownership and measurement
  • A final Strategic Review presentation where we walk through findings together and align on what comes next

Ideal for you if:

  • You have some marketing tools in place (HubSpot, Google Analytics, etc.) but can't confidently answer: "Which channels drive our revenue?"
  • You're considering hiring marketing leadership and want a clear baseline before committing to a longer-term arrangement
  • Your team has strong instincts and recent traction, but lacks the systems, measurement, and roadmap to scale predictably
30-day timeline with weekly check-ins — 3-4 hours total time investment from your team
A proven framework applied to your specific business, not a template
Natural on-ramp into hiring marketing leadership, with everything documented for whoever leads execution
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Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to an expert and see a greater return on your budget.
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See what others are saying..

“Paul quickly identified key focus areas for our business. His dual expertise in strategic planning and tactical execution was invaluable. His ability to pinpoint opportunities and provide clear direction has made him an outstanding asset to our team.”

Jon Clifford
CEO at ServiceBox

“Paul is a seasoned marketer with the right mix of strategy and tactics to achieve measurable results. He has a big-picture orientation to goals while producing practical improvements. I highly recommend him.”

Ryan Stout
Partner at Astute Communications

"Paul has helped us focus by creating a digital marketing action plan. His thorough responses and monthly meetings continue to provide real-time progress."

Grace Adele
Founder of Sage and Brush

"Paul Balsom played a pivotal role in overhauling our customer onboarding and enablement curriculum. His expertise and strategic insights streamlined our user onboarding flow, improving the overall user experience and accelerating time to value. Thanks to Paul’s collaborative approach and attention to detail, the new curriculum is both practical and impactful, driving higher user adoption and setting our customers up for long-term success. We are incredibly grateful for his contributions and highly recommend his services to anyone looking to elevate their marketing or customer success initiatives."

Ahmed Badruddin
CEO of Citylitics
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