Ongoing strategic direction and accountability for in-house marketing teams that already have momentum — keeping campaigns aligned to revenue without a full Fractional CMO engagement.
The engagement includes:
Sprint planning and strategy sessions twice monthly with your team
Unlimited email and Slack correspondence between sessions for real-time decisions
Quarterly 12-Week Success Path resets with your marketing lead
Access to a library of campaign standard operating procedures (SOPs) drawn from water industry and B2B SaaS engagements
Long-term strategic direction with minimal financial risk — 6-month minimum commitment, month-to-month after
Ideal for you if:
You run a water, environmental, or B2B SaaS company with an internal marketing team or marketing lead in place
You've worked with a Fractional CMO before or built strong foundations internally, and need leadership-level direction, not day-to-day execution
You want a marketing strategist who keeps the team focused as campaigns ship and priorities shift between quarters
Get started today
Twice-monthly working sessions plus unlimited correspondence between them
Built for teams that already have someone running execution
Proven frameworks applied to your roadmap, not a template
“Paul quickly identified key focus areas for our business. His dual expertise in strategic planning and tactical execution was invaluable. His ability to pinpoint opportunities and provide clear direction has made him an outstanding asset to our team.”
Jon Clifford
CEO at ServiceBox
“Paul is a seasoned marketer with the right mix of strategy and tactics to achieve measurable results. He has a big-picture orientation to goals while producing practical improvements. I highly recommend him.”
Ryan Stout
Partner at Astute Communications
"Paul has helped us focus by creating a digital marketing action plan. His thorough responses and monthly meetings continue to provide real-time progress."
Grace Adele
Founder of Sage and Brush
"Paul Balsom played a pivotal role in overhauling our customer onboarding and enablement curriculum. His expertise and strategic insights streamlined our user onboarding flow, improving the overall user experience and accelerating time to value. Thanks to Paul’s collaborative approach and attention to detail, the new curriculum is both practical and impactful, driving higher user adoption and setting our customers up for long-term success. We are incredibly grateful for his contributions and highly recommend his services to anyone looking to elevate their marketing or customer success initiatives."
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